Twelve years ago, I was introduced to the world of advertising. Since then, I've worked at a well-known Tunisian advertising agency Karoui&Karoui, where I worked on major brands such as Ooredoo and Danone.

 

In 2015, I joined Memac Ogilvy, which handled several worldwide brands such as Oilibya and Ministry of Tourism, both of which won our Effie Mena for the first time.

 

In 2019, I moved to Saudi Arabia and worked at Bold agency as a Senior Art Director.

 

I recently established Friends, an independent creative and communication agency, and in 2022, I was won the Dubai Lynx gold Award as well as a Gold Clio award.